Hello,

I'm Julietta

Hello,

I'm Julietta

Hello,

I'm Julietta

A digital designer, born and raised in the Dominican Republic, studied in The Netherlands and UK, based in London.

A digital designer, born and raised in the Dominican Republic, studied in The Netherlands and UK, based in London.

During the Day

I design with purpose, creating digital experiences grounded in research, usability, and empathy. Whether it’s redesigning a university app or building platforms for sustainability and wellbeing, I focus on making products that both users and businesses value.

During the Day

I design with purpose, creating digital experiences grounded in research, usability, and empathy. Whether it’s redesigning a university app or building platforms for sustainability and wellbeing, I focus on making products that both users and businesses value.

After Hours

You’ll find me gaming, trying not to pet every dog in Hyde Park, or editing travel footage. I love reading fantasy, taking photos, and getting lost in new places around the world. Exploring, whether it’s places, stories, or perspectives, is what keeps me inspired. See more fun facts >

After Hours

You’ll find me gaming, trying not to pet every dog in Hyde Park, or editing travel footage. I love reading fantasy, taking photos, and getting lost in new places around the world. Exploring, whether it’s places, stories, or perspectives, is what keeps me inspired. See more fun facts >

Ways I Think

🔍 Clarity Seeker

I simplify complex ideas into intuitive, structured flows.

🧭 Purposeful Curiosity

I ask “why” with intent, because every question reveals design insight.

💡 Emotional logic

I blend empathy and practicality to craft experiences that feel human and work.

👁 Quiet Details

I focus on the subtle touchpoints that make design feel effortless.

Education

Sep 2023 - Sep 2024

Sep 2023 - Sep 2024

Sep 2023 - Sep 2024

MA in UX Design

Regents University London

Graduated with Distinction (86%)

Aug 2018 - Jul 2021

Aug 2018 - Jul 2021

Aug 2018 - Jul 2021

BA in Communication and Multimedia Design

The Hague University

Graduated Cum Laude (85%)

Experience

Jun 2024 - Sep 2024

Jun 2024 - Sep 2024

Jun 2024 - Sep 2024

Regent's University London

UX Consultant

Redesigned the student app through research, testing, and prototyping; achieved an 89% task success rate with student participants.

See case study >

Apr 2022 - Jun 2023

Apr 2022 - Jun 2023

Apr 2022 - Jun 2023

Organto (I Am Organic)

UX & Marketing Consultant

Ran stakeholder interviews and designed flows for a digital platform showing organic produce traceability; supported adoption through prototypes and content design.

See case study >

Apr 2022 - Present

Apr 2022 - Present

Apr 2022 - Present

JD Designs

Self-Employed

Delivered websites and prototypes for early-stage clients, including Kiki Groot, MoFitness and more >

Jan 2021 - May 2021

Jan 2021 - May 2021

Jan 2021 - May 2021

Quan Well-being

UX Design Intern

Delivered a redesigned user flow and user experience addressing usability issues, informed by competitor analysis, testing and behavioural design principles for a mental well-being app.

See case study >

Apr 2022 - Present

Apr 2022 - Present

Apr 2022 - Present

Daidone Foundation

Board Member & Acting Director

Lead partnerships with NGOs such as Rainforest Trust and IFAW; oversee fundraising and conservation initiatives.

Awards

Jul 2025

Jul 2025

Jul 2025

Outstanding Student Award

Regents University London

Jun 2020

Jun 2020

Jun 2020

JojectB Innovation Award

Sogeti (Capgemini)

Let's Get in Touch 👋🏽

© 2025  Julietta Daidone

Let's Get in Touch 👋🏽

© 2025  Julietta Daidone

Let's Get in Touch 👋🏽

© 2025  Julietta Daidone