Hello,

I'm Julietta

Hello,

I'm Julietta

Hello,

I'm Julietta

A digital designer, born and raised in the Dominican Republic, studied in The Netherlands, Based in London, UK.

A digital designer, born and raised in the Dominican Republic, studied in The Netherlands, Based in London, UK.

During the Day

I’m currently looking for my next role where I can keep building thoughtful, human-centred experiences. In the meantime, I’ve been helping out with my family's foundation and supporting some of our partner organisations with their UX and web design. It’s been fulfilling to use my skills in service of causes I care about.

During the Day

I’m currently looking for my next role where I can keep building thoughtful, human-centred experiences. In the meantime, I’ve been helping out with my family's foundation and supporting some of our partner organisations with their UX and web design. It’s been fulfilling to use my skills in service of causes I care about.

After Hours

When I’m not designing, you’ll probably find me gaming, trying not to pet every dog in Hyde Park, or editing travel footage I may or may not post. I love reading fantasy, taking photos, and getting lost in new places around the world. Exploring, whether it’s places, stories, or perspectives, is what keeps me inspired.

After Hours

When I’m not designing, you’ll probably find me gaming, trying not to pet every dog in Hyde Park, or editing travel footage I may or may not post. I love reading fantasy, taking photos, and getting lost in new places around the world. Exploring, whether it’s places, stories, or perspectives, is what keeps me inspired.

Ways I Think

🔍 Clarity Seeker

I naturally lean into structure when things feel chaotic or unclear. Whether I’m mapping a user journey or framing a problem, I like untangling complexity and making things easier for others to grasp. It gives me calm, and it gives teams direction.

🧭 Purposeful Curiosity

I’m always asking questions, but not just for the sake of exploring. I want to understand how things connect, what’s underneath the surface, and how we can use that to make something better. Curiosity only means something to me when it leads somewhere.

💡 Emotional logic

I tend to bring both empathy and structure into the way I think and work. I care deeply about how people feel, but I also want to understand what’s driving those feelings and what that means for design. I like when insight is both emotional and actionable.

👁 Quiet Details

I notice things that don’t always stand out at first , a gap in logic, an offbeat tone, a misaligned button that slightly ruins the flow. I think good design often lives in those quiet details. They’re small, but they change how something feels.

Featured in

Jun 2020

Jun 2020

Jun 2020

JojectB Innovation Award

Sogeti

Experience

Apr 2022 - Present

Apr 2022 - Present

Apr 2022 - Present

Daidone Foundation

Board Member

Coordinate partnerships with organisations like Rainforest Trust and IFAW, Representing the foundation at events, managing meetings, site visits, and fund allocation to animal conservation and sustainability projects.

Jun 2024 - Sep 2024

Jun 2024 - Sep 2024

Jun 2024 - Sep 2024

Regent's University London

UX Consultant

Led a UX redesign of Regent’s University’s student mobile app, working independently as a consultant to improve engagement, satisfaction, and overall user experience through user research, testing, and iterative prototyping.

See case study >

Apr 2022 - Jun 2023

Apr 2022 - Jun 2023

Apr 2022 - Jun 2023

Organto (I Am Organic)

UX Consultant

Redesigned a digital platform to enhance product transparency, helping users track the journey of organic bananas from farm to table. Conducted market research to identify user needs and created stakeholder presentations to guide marketing strategies.

Apr 2022 - Aug 2023

Apr 2022 - Aug 2023

Apr 2022 - Aug 2023

JD Designs

Self-Employed

Designed branding for clients such as Kiki Groot, Azua Fruit, and MoFitness. Collaborated with clients to deliver tailored presentations, websites and cohesive brand identities aligned with business objectives.

Aug 2021 - Aug 2023

Aug 2021 - Aug 2023

Aug 2021 - Aug 2023

Savid Dominicana

Web-Designer & Content Creator

Full-scale website redesign boosting organic search traffic by 53%. Produced visual and written content, and crafted a cohesive digital narrative to increase user engagement and brand awareness.

Jan 2021 - May 2021

Jan 2021 - May 2021

Jan 2021 - May 2021

Quan Well-being

UX Design Intern

Delivered a redesigned user flow and user experience addressing usability issues, informed by competitor analysis, testing and behavioural design principles for a mental well-being app.

See case study >

Education

Sep 2023 - Sep 2024

Sep 2023 - Sep 2024

Sep 2023 - Sep 2024

MA in UX Design

Regents University London

Graduated with Distinction (86%)

Aug 2018 - Jul 2021

Aug 2018 - Jul 2021

Aug 2018 - Jul 2021

BA in Communication and Multimedia Design

The Hague University

Graduated Cum Laude (85%)

Let's Get in Touch 👋🏽

© 2025  Julietta Daidone

Let's Get in Touch 👋🏽

© 2025  Julietta Daidone

Let's Get in Touch 👋🏽

© 2025  Julietta Daidone